Ann Smarty is an SEO and content marketing specialist who has worked in search since 2005 and is co-founder of Smarty.Marketing, an agency focused on SEO and AI visibility. She previously served as Editor in Chief at Search Engine Journal, spent more than a decade as brand and community manager at Internet Marketing Ninjas, and founded the content promotion platform Viral Content Bee. Her current work now centres on generative engine optimisation, Reddit marketing, digital PR and building topical authority. She writes widely across industry publications and speaks at conferences including Pubcon.